What impression do your search results make?
ReputationDefender puts you in charge of what people find when they search online for you or your business.
Rise Above Negativity
Create a strong, durable online reputation that resists attacks, negative portrayals, and misleading information.
Promote the Positive
Make sure people find quality, truthful information about your or your business at the top of your search results.
Bury the Negative
Push negative content or misleading search results down to pages where virtually nobody will ever see them.
A great online reputation starts with great search results
What shows up in the first page of the search results can make or break your business, your career, or your personal life.
Over 80% of reputation damage risks come from a mismatch between the buzz and the reality.
92% of users do not go past page 1 of the search results for any given term.
– Moz Research
The number of worldwide daily searches on Google is 3.5 billion – that’s 1.2 trillion searches per year.
– Smart Insights
How we put you in control
The process of changing what appears in your search results, explained.
Our reputation experts use proprietary methods backed up by over a decade of research to analyse the search results for you or your business and come up with the most efficient, effective plan of action.
We create high-quality, professional content based on your specifications. This content is then optimised to rank prominently in your personal or business search results.
You are given the opportunity to approve all content prior to publication.
We publish your content to a wide range of sites according to a customised schedule designed to maximise impact.
We optimise campaign assets to rank highly. We can promote pre-existing sites or the new content we create—it’s your choice.
Search Engine Signaling
Your new content begins to appear in search engines. As people interact, search engines realise that the assets you want to promote are more relevant.
Search Results Reordering
Over the course of the campaign, your search results will naturally fluctuate, with positive results rising and negative results falling.
Once your objectives have been achieved, we can continue low-level content creation and site optimisation to reinforce positive trends and strengthen your reputation against any future threats.
Frequently asked questions
Not usually. In extremely rare cases it may be possible to have content removed if it is defamatory or in clear violation of copyright law.
For campaigns targeting European search engines there is also the ‘Right to be Forgotten’, which applies to results no longer in the public interest.
However, in almost all cases, suppressing negative content using the ReputationDefender method is the only viable option.
You should also be aware that the attention that comes from trying to delete sites can make your problem worse—even if you have a justifiable claim. This is a situation known as the Streisand Effect.
All content is customised to your specifications, written to a professional standard by diligent writers and editors.
For individuals, we usually start with biographical writing about your professional or personal life, then expand to related topics that reflect well on you personally.
For businesses we start with biographies, before moving on to topics related to your industry and expertise.
Images and other media may also play a supporting role.
Yes, although in many cases it will be treated as a Special Project. These campaigns are specifically tailored for brands, executives and public figures.
Many of our clients wish to remain anonymous and for our work to be conducted autonomously. Therefore, we offer a service that promotes existing links appearing in your Google search results that showcase you in a positive or neutral manner.
This reduces the requirement for new content, as we can utilise existing established material which tends to achieve quicker results (whereas new content can take some time to rank within search engine results).
Be wary of any online reputation management company that offers guaranteed results. We’re the oldest and most reputable reputation management company in the world, and we’ve lasted this long because we provide quality results that make our clients happy.
Search engines results cannot be directly ‘edited’. Therefore, we cannot guarantee exact results at the end of a project. However, we have been established for 12 years and have invested millions of pounds into research and development, which provides us with the necessary tools and experience to develop Google search results for individuals and businesses globally.
At ReputationDefender we provide real results that last, using ethical, ‘whitehat’ techniques that search engines respect. We have built our reputation on quality and that’s why we’re still here, more than 10 years after we founded the online reputation management industry.
The same can’t be said for all of our competitors. We’ve seen a number of fly-by-night operations come and go over the years, making exaggerated promises or using shady techniques to try to manipulate search engines. It might work for a while (or not), but the results always disappear eventually. It can even backfire, getting you penalised by Google and making future reputation management very expensive and time consuming. Is this a really a risk worth taking with something so important?
In most cases we are happy to offer a price-match for like-for-like service quotations. Simply send over any proposals and your consultant will do the rest.
Engagement options and pricing
A reputation management specialist will review your situation with you over the phone and make a recommendation based on your objectives – and the extent of your problem.
|Small scale issue, 1 negative entry on Google page|
|Negative material, blogs, forums, social media|
|Low authority site occupying search term|
|2 negative entries on Google page 1|
|Negative material, regional or market specific news source|
|Medium authority sites occupying search term|
|3-4 negative entries on Google page 1|
|Negative material, national news or media coverage|
|High authority sites occupying search term|
Custom reputation management services for delicate situations
If you are facing especially difficult online reputation issues, a standard package may not be enough. That’s why we also offer custom VIP solutions with a higher level of dedicated resources and support.