Solutions for executives and VIPs
- Curate your personal search results
- Protect your family’s privacy and security
Your professional reputation lives online
We offer a specialised suite of reputation and privacy services for executives and VIPs whose reputations are at risk.
Curate your Search Results
People judge you by what they see online. Our expert techniques allow us to change the order of your personal search results, influence search suggestions, and control which images and videos appear.
Change the Online Conversation
When the news cycle focuses on the wrong story, we steer the conversation back to more favourable topics, preserving your long-term online reputation.
Protect Your Family’s Privacy and Security
We prevent disgruntled ex-employees and criminals from using personal information to locate your and your family’s home addresses or conducting cyberattacks against you.
86% of executives say reputation risk is a potentially crippling business liability.
– Willis Towers Watson (2020)
90% of employers factor a job candidate’s social media accounts into their hiring decisions.
– The Manifest (2020)
Curate your search results
We have extensive experience dealing with various types of online reputation and digital privacy issues. Below are some of the most typical requests handled by Special Projects.
Control the order of your search results
Give an SEO boost to your own websites and favorable news coverage
Influence Google’s Autocomplete and search suggestions
Control the images and videos that appear when searching for your name online
Custom content creation and publication to reinforce your messaging
88% of searchers don’t click on results past page 1.
– Sistrix (2020)
Protect your family’s privacy and security
Dozens of people-search sites sell sensitive personal information about virtually every person—including home addresses. We can remove you from these sites, protecting your privacy and security.
National Fraud Database figures showed an 11% increase in identity fraud in the first six months of 2021.
– Cifcas (2020)
1. Scan people-search sites to find all records of your and your family’s personal information
2. Request opt-outs wherever we find your information
3. Monitor for compliance to make sure your data doesn’t get re-added
4. Scan social media and other online channels to locate additional vulnerabilities
5. Provide reporting and recommendations on outstanding threats and sources of personal information
Case studies
Consultant misrepresented
Problem
An internationally renowned business consultant contacted ReputationDefender because comments he had made on a news show had been taken out of context and used against him, resulting in negative follow-up coverage.
Outcome
Despite ongoing media attention, the ReputationDefender Special Projects team successfully cleared the first page of his search results of all negative content.
Financial services firm maligned
Problem
A team of entrepreneurial financial experts launched an innovative company that gives consumers more control over their credit. Unfortunately, just as the young company started to achieve its first successes, it was mischaracterised by the press.
Outcome
The ReputationDefender Special Projects team aggressively targeted the company’s search results, pushing all negative content off page 1 within three months.
Defamed law practice
Problem
A law firm specialising in financial law was targeted by an online smear campaign, mounted by another firm facing bankruptcy. Although the targeted firm won legal relief from its attacker, negative third-party commentary continued to rank online, leading to the loss of important clients.
Outcome
We were able to suppress the firm’s negative content from page 1 of the Google results within six weeks, reversing the firm’s losses and allowing it to rebuild its client base.
Philanthropist faces threats
Problem
A prominent financier and philanthropist contacted us following a robbery in which his passport was stolen. The individual was distressed that the thief had been able to track him down and break into his car. He was also worried that his search results painted a one-sided picture.
Outcome
ReputationDefender’s Special Projects team removed his personal information from the vast majority of people search sites within two months and created the desired online image within four months.