Your professional reputation lives online
We offer a specialised suite of reputation and privacy services for executives and VIPs whose reputations are at risk.
Curate your Search Results
People judge you by what they see online. Our expert techniques allow us to change the order of your personal search results, influence search suggestions, and control which images and videos appear.
Change the Online Conversation
When the news cycle focuses on the wrong story, we steer the conversation back to more favourable topics, preserving your long-term online reputation.
Protect Your Family’s Privacy and Security
We prevent disgruntled ex-employees and criminals from using personal information to locate your and your family’s home addresses or conducting cyberattacks against you.
Reputation risk was cited as the #1 strategic business risk on a survey of 300 top global executives.
Ninety percent of executive recruiters screen candidates online before making a hire.
Curate your search results
We have extensive experience dealing with various types of online reputation and digital privacy issues. Below are some of the most typical requests handled by Special Projects.
Control the order of your search results
Give an SEO boost to your own websites and favorable news coverage
Influence Google’s Autocomplete and search suggestions
Control the images and videos that appear when searching for your name online
Custom content creation and publication to reinforce your messaging
92% of users do not go past page 1 for any given search.
– Moz Research
Over 80% of reputation damage risks come from a mismatch between the buzz and the reality.
Protect your family’s privacy and security
Dozens of people-search sites sell sensitive personal information about virtually every person—including home addresses. We can remove you from these sites, protecting your privacy and security.
Identity theft cases in the UK are on the rise – there were almost 190,000 cases in 2018.
– The Independent
How we protect your digital privacy
How we protect your digital privacy
1. Scan people-search sites to find all records of your and your family’s personal information
2. Request opt-outs wherever we find your information
3. Monitor for compliance to make sure your data doesn’t get re-added
4. Scan social media and other online channels to locate additional vulnerabilities
5. Provide reporting and recommendations on outstanding threats and sources of personal information
An internationally renowned business consultant contacted ReputationDefender because comments he had made on a news show had been taken out of context and used against him, resulting in negative follow-up coverage.
Despite ongoing media attention, the ReputationDefender Special Projects team successfully cleared the first page of his search results of all negative content.
Financial services firm maligned
A team of entrepreneurial financial experts launched an innovative company that gives consumers more control over their credit. Unfortunately, just as the young company started to achieve its first successes, it was mischaracterised by the press.
The ReputationDefender Special Projects team aggressively targeted the company’s search results, pushing all negative content off page 1 within three months.
Defamed law practice
A law firm specialising in financial law was targeted by an online smear campaign, mounted by another firm facing bankruptcy. Although the targeted firm won legal relief from its attacker, negative third-party commentary continued to rank online, leading to the loss of important clients.
We were able to suppress the firm’s negative content from page 1 of the Google results within six weeks, reversing the firm’s losses and allowing it to rebuild its client base.
Philanthropist faces threats
A prominent financier and philanthropist contacted us following a robbery in which his passport was stolen. The individual was distressed that the thief had been able to track him down and break into his car. He was also worried that his search results painted a one-sided picture.
ReputationDefender’s Special Projects team removed his personal information from the vast majority of people search sites within two months and created the desired online image within four months.