Your brand lives online
What people think of your company is intimately tied to what appears online. ReputationDefender has the ability to direct the conversation.
Align your search results with your brand
Our tried and tested techniques allow us to control what shows up in your company’s search results, creating a stable, authoritative presence that matches your brand.
Boost your PR’s effectiveness
We promote news that aligns with your messaging, allowing you to get ahead of unfavorable news cycles.
Protect your infrastructure from cyberattacks
We can remove your executive team’s personal information from the Internet, minimising the potential for spearphishing or other social engineering attacks against your business.
Reputation risk was cited as the #1 strategic business risk on a survey of 300 top global executives.
Reputation risk is the greatest risk facing companies, with as much as 75% of a company’s value based on reputation.
– Economist Intelligence Unit
Curate your search results
ReputationDefender offers a comprehensive set of reputation management solutions tailored to your business.
Control the order of your search results.
Boost your brand’s web presence.
Influence Google’s Autocomplete and search suggestions.
Control the images and videos that appear under a search for your brand name.
Custom content creation and publication to reinforce your messaging.
92% of users do not go past page 1 for any given search.
– Moz Research
Over 80% of reputation damage risks come from a mismatch between the buzz and the reality.
Protect your business from social engineering attacks
Social engineering requires the attacker to obtain personal details about a target. We make this much harder to do by locating and removing sources of personal information about your executives and key personnel from the Internet.
84% of IT executives have seen a spearphishing attack penetrate their company security.
68% of funds lost through cyberattacks are declared unrecoverable.
– Ponemon Institute
33% of Fortune 500 executives have fallen for spearphishing attacks.
– Wombat Security
How we protect against social engineering
1. Scan the Web to find all data records for your key executives
2. Request Opt-outs wherever we find their information
3. Monitor for Compliance to make sure their data doesn’t get re-added
4. Scan Social Media and other online channels to locate additional vulnerabilities
5. Provide Reporting and Recommendations on outstanding threats and sources of personal information
An internationally renowned business consultant contacted ReputationDefender because comments he had made on a news show had been taken out of context and used against him, resulting in negative follow-up coverage.
Despite ongoing media attention, the ReputationDefender Special Projects team successfully cleared the first page of his search results of all negative content.
Financial services firm maligned
A team of entrepreneurial financial experts launched an innovative company that gives consumers more control over their credit. Unfortunately, just as the young company started to achieve its first successes, it was mischaracterised by the press.
The ReputationDefender Special Projects team aggressively targeted the company’s search results, pushing all negative content off page 1 within three months.
Defamed law practice
A law firm specialising in financial law was targeted by an online smear campaign, mounted by another firm facing bankruptcy. Although the targeted firm won legal relief from its attacker, negative third-party commentary continued to rank online, leading to the loss of important clients.
We were able to suppress the firm’s negative content from page 1 of the Google results within six weeks, reversing the firm’s losses and allowing it to rebuild its client base.
Philanthropist faces threats
A prominent financier and philanthropist contacted us following a robbery in which his passport was stolen. The individual was distressed that the thief had been able to track him down and break into his car. He was also worried that his search results painted a one-sided picture.
ReputationDefender’s Special Projects team removed his personal information from the vast majority of people search sites within two months and created the desired online image within four months.