Online Reputation Can Threaten a Family Legacy

The higher your profile the more important online reputation management becomes. When it comes to Online Reputation Management, many wealthy individuals know that negative search engine results can hurt their brand, but they may not be aware of the importance of maintaining a positive online presence for a family legacy. A business bearing a well-known family name carries an even higher risk, since any damaging information published online will have personal as well as professional consequences.
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