Many of us use search engines such as Google and Bing to find product reviews or learn more about a business’s services and it’s becoming increasingly competitive to achieve the holy grail of search results, a place on the first page! Our infographic reveals just how important search results are for your brand.
Continue reading “Kick Start Your Brand Online”
The way people are using search engines to find things online is changing, and search engines are changing to stay relevant to their users. Over 60% of searches now come from mobile devices and the way that Google displays results on phones and tablets is different to desktop results.
Continue reading “Local Search vs. SEO – Which is Better and Why?”
Even if you’ve never bought anything over the net, shared a social media post or signed up for an online newsletter your personal information is out there on the Internet. What’s more, information about you is changing hands behind your back without your knowledge or consent.
Continue reading “How to Protect Your Personal Information Online”
The processes and priorities of brand reputation management are changing. The balance of power is shifting from brand owners and mass media into the hands of an army of customers sharing opinions online. Brand owners can no longer just purchase a good reputation through well-targeted ads and well-schmoozed journalists alone. The old adage of ‘customer is king’ has never been truer.
Continue reading “4 Ways to Manage Brand Reputation in a Digital World”
The way people form ideas about individuals and companies is changing, and changing fast. In the past, reputations were earned slowly, built up through hundreds of interactions. Whether for personal character or business credibility, people’s experience of you is spread by word of mouth.
Continue reading “Online Reputation: Perception is Changing Your Reality”