New Facebook Function Helps Users Find Professionals Nearby

With over 50 million business pages registered within the Social Networking giant, it’s surprising it has taken Facebook this long to enhance how businesses present their services in front of the 1.5 billion users . However, this handy new Facebook function enables customers to quickly and easily search a professional that is located near them.
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Local Search vs. SEO – Which is Better and Why?

The way people are using search engines to find things online is changing, and search engines are changing to stay relevant to their users. Over 60% of searches now come from mobile devices and the way that Google displays results on phones and tablets is different to desktop results.
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4 Ways to Manage Brand Reputation in a Digital World

The processes and priorities of brand reputation management are changing. The balance of power is shifting from brand owners and mass media into the hands of an army of customers sharing opinions online. Brand owners can no longer just purchase a good reputation through well-targeted ads and well-schmoozed journalists alone. The old adage of ‘customer is king’ has never been truer.
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Online Reputation: Perception is Changing Your Reality

The way people form ideas about individuals and companies is changing, and changing fast. In the past, reputations were earned slowly, built up through hundreds of interactions. Whether for personal character or business credibility, people’s experience of you is spread by word of mouth.
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