4 Ways to Manage Brand Reputation in a Digital World

The processes and priorities of brand reputation management are changing. The balance of power is shifting from brand owners and mass media into the hands of an army of customers sharing opinions online. Brand owners can no longer just purchase a good reputation through well-targeted ads and well-schmoozed journalists alone. The old adage of ‘customer is king’ has never been truer.
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Online Reputation: Perception is Changing Your Reality

The way people form ideas about individuals and companies is changing, and changing fast. In the past, reputations were earned slowly, built up through hundreds of interactions. Whether for personal character or business credibility, people’s experience of you is spread by word of mouth.
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Is Social Media Sabotaging Your Online Reputation?

As a new generation of bright-eyed freshers head off to university, many might already be carrying with them something that could harm future career prospects – or may even have put their course admission at risk before they even set foot on campus. Increasing numbers of organisations are looking deeper than applicants’ academic or professional qualifications to decide who gets accepted and who doesn’t.
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